Brand Outline

Robots Aren’t Real

Who Is Tommy Love?

Tommy Love is a music producer and composer with a rich musical lineage based in the jazz and gospel sound of Philadelphia. Raised in Germantown, he began with electric guitar and quickly mastered drums, keys, and organ by age 13. Inspired by early 2000s hip-hop and shaped by diverse influences—from Jimi Hendrix and Prince to The Smiths and Stevie Wonder—Tommy blends genres like rock, R&B, and funk into a unique sonic identity. Now the co-founder of his own creative entity, Core Valu, Tommy crafts nostalgic yet futuristic sounds with the mission of inspiring and healing through music.

WhAt Is “Robots Aren’t Real”?

Robots Aren’t Real is more than just a moniker—it’s Tommy Love’s creative alter ego and a bold conceptual vehicle, much like N.E.R.D. was for The Neptunes. It’s a narrative-driven, multimedia brand that critiques the increasing automation and emotional detachment of modern life. Through music, visuals, and storytelling, Robots Aren’t Real challenges the idea that humanity can be replicated by machines, especially in the realms of art, emotion, and connection.

Brand Archetype(s)

REbel

ex. Early 90's Apple, Travis Scott, Rage Against The Machine, Dante (Devil May Cry), Public Enemy

“Rules are meant to be broken”

-Core Desire: Revenge or revolution

-Greatest Fear: To be powerless or ineffectual

-Weakness: Crossing over to the “darkside”/crime

-Strength: Outrageousness, radical freedom

ex. Flying Lotus, Knxledge, Tyler The Creator, Kanye West, Q-Tip, Pharrell Williams

Creator

“If you can imagine it, it can be done”

-Core desire: create things of enduring value

-Goal: Realize a vision

-weakness: perfectionism, bad solutions

-Strength: creativity and imagination

Movie/ TV References

Bladerunner

Ghost In the shell

Kill Bill

Cowboy Bebop

Global Robotic Party Internal Security Directive

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Global Robotic Party Internal Security Directive -

Wanted

Employee No. 369

(Formerly Known as Tommy Love)

former G.R.P. Operative

Charges Include:

  • possession of outlawed literature

  • collaboration with autonomous machine entity

  • dissemination of unauthorized frequencies

  • corruption of assigned programming

Report Sighting

Reward: 50,000 credits

Narrative/ Universe

Set in the corporate-controlled city of Novus, “Robots Aren’t Real” follows Employee No. 369 — a nameless worker programmed to obey the faceless conglomerate known as the Global Robotic Party (G.R.P.). The company has perfected mental conditioning, turning its employees into obedient, emotionless machines. But when 369 is contacted by a rogue artificial intelligence named Hiroshi, his programming begins to unravel.

Guided by Hiroshi, 369 escapes the system and embarks on a journey to find a forbidden book said to contain the true knowledge of humanity, good, and evil. What begins as an escape becomes a spiritual rebellion — a search for identity, emotion, and freedom in a world that no longer remembers what it means to be human.

Characters

  • Employee no. 369

    True name unknown

    Once a loyal data technician for the Global Robotic Party now turned rogue.

  • Hiroshi

    ARTIFICIAL INTELLIGENCE

    Hiroshi is a rogue AI created by the G.R.P. once used to help program employees but, now the companion to an underground faction of rebels

EVERY REBEL NEEDS SOMETHING TO REBEL AGAINST…

WHO IS THE GLOBAL ROBOTIC PARTY?

A decade after an apocalyptic event plunged the world into chaos, the Global Robotic Party (G.R.P.) emerged as humanity’s “savior.” Promising safety, order, and technological rebirth, the corporation rebuilt society from the ruins — but at the cost of human freedom. Under the guise of employment, the G.R.P. implemented mental programming systems that replaced independent thought with algorithmic obedience. Emotion, art, and memory were labeled inefficiencies. Over time, people stopped questioning — becoming the very machines they once feared. Now, the G.R.P. stands as a faceless empire of control, maintaining peace through psychological enslavement and data-driven faith.